The 80/20 Content Mix
| Content Type | % of Posts | Examples |
|---|---|---|
| Value/Educational | 40% | Market updates, tips, neighborhood guides |
| Listings | 30% | Just listed, open houses, price changes |
| Personal Brand | 20% | Behind the scenes, testimonials, milestones |
| Engagement | 10% | Polls, Q&A, local events |
Using Brain AI
- Set your brand tone in Settings (professional, friendly, bold)
- Define your content focus areas
- Let Brain AI suggest topics via Content Suggestions
- Review AI-generated content and personalize
Posting Frequency
| Platform | Recommended | Minimum |
|---|---|---|
| 5-7/week | 3/week | |
| TikTok | 3-5/week | 2/week |
| 3-5/week | 2/week | |
| YouTube | 1-2/week | 1/week |
Using Power-Ups
Quick content wins with one-click AI actions:- Listing description enhancer
- Neighborhood spotlight generator
- Market update creator
- Testimonial formatter