> ## Documentation Index
> Fetch the complete documentation index at: https://docs.realtoraai.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Strategy Guide

> Build an effective social media content strategy for real estate.

## The 80/20 Content Mix

| Content Type      | % of Posts | Examples                                    |
| ----------------- | ---------- | ------------------------------------------- |
| Value/Educational | 40%        | Market updates, tips, neighborhood guides   |
| Listings          | 30%        | Just listed, open houses, price changes     |
| Personal Brand    | 20%        | Behind the scenes, testimonials, milestones |
| Engagement        | 10%        | Polls, Q\&A, local events                   |

## Using Brain AI

1. Set your **brand tone** in Settings (professional, friendly, bold)
2. Define your **content focus** areas
3. Let Brain AI suggest topics via **Content Suggestions**
4. Review AI-generated content and personalize

## Posting Frequency

| Platform  | Recommended | Minimum |
| --------- | ----------- | ------- |
| Instagram | 5-7/week    | 3/week  |
| TikTok    | 3-5/week    | 2/week  |
| Facebook  | 3-5/week    | 2/week  |
| YouTube   | 1-2/week    | 1/week  |

## Using Power-Ups

Quick content wins with one-click AI actions:

* Listing description enhancer
* Neighborhood spotlight generator
* Market update creator
* Testimonial formatter